Those abilities are based on the horse's DNA, which is determined by three things: its bloodline (Nakamoto, Szabo, Finney, or Buterin, with each having its own characteristics), genotype (a number that shows how far removed it is from its ancestors, 1 being the minimum and 268 the maximum) and breed (Genesis, Legendary, Exclusive, Elite, Cross, or Pacer). "The reason why Zed is doing well is because you don't have to explain it: you buy a horse, pay to enter a race, and take home a portion of the pot if you're successful-that's literally it." "When it comes to blockchain adoption, the best way to bring in new users is to give them something that they're familiar with," Laurent tells Decrypt over Zoom. Zed Run races take place on a neon-tinged, futuristic course. That was when the pair realized they were on to something. But within a few weeks, horses bought for $80 from Zed were changing hands on secondary markets for as much as $10,000. That content can be images, or video, or music-or, in the case of Zed Run, a digital horse.Īt first, Laurent and co-founder Rob Salha couldn't quite believe anyone was willing to buy their non-fungible gee-gees, particularly considering they were yet to launch the racing or breeding components of the game. Image: Virtually Human The famous Mister ZedĪt the heart of Zed Run is the non-fungible token ( NFT), a provably unique crypto asset that can be linked to digital content. ![]() Laurent, a horse-racing enthusiast who was doing consultancy work for an Australian bookmaker at the time, took a closer look at the poster and noticed a caption underneath that stated this particular horse could breed up to 200 times a year.ĬryptoKitties, a Pokémon-style digital trading game based on the Ethereum blockchain, had also been making headlines around that time, and while Laurent had initially dismissed it as "kind of silly," seeing this poster made him realize that a version of CryptoKitties' breeding system could be used to democratize racehorse ownership and share more of the money made with the average punter.Ī few months later, Zed Run was born.
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